梅须里益田假日店｜无压感的川味铁板料理餐厅
MERCI LEE in Yitian Holiday Plaza ｜An stress-free Sichuan-style teppanyaki restaurant
这是我们为梅须里完成的第二家门店。
This is the second store we have completed for MERCI LEE.
梅须里主打川味铁板料理，品牌方在最开始给到我们的任务非常简单：就是设计一个舒适而充满社交感的就餐场所。在梳理了品牌关键信息后，我们惊喜发现其产品呈现方式和我们的空间设计理念不谋而合。前者是通过现代的料理技术呈现传统的中国味道，而我们也希望在空间设计中遵循这样的理念：传统东方美学的现代化表达。
MERCI LEE specializes in Sichuan-style teppanyaki cuisine. Our client gave us a very simple task from the beginning: to design a comfortable and social dining place: After sorting out the key information of the brand, we were pleasantly surprised to find that their product presentation coincides with our space design concept. They presents traditional Chinese flavors through modern cooking techniques, and we also hope to follow this principle in our work: a modern expression of traditional oriental aesthetics.
我们没有把灰瓦白墙等传统表象元素简单粗暴的搬到空间里，尽管这样的设计在当今的中国菜馆中随处可见。我们试图在比例、布局和光线上寻找切入点，因为那才是最本质的东西，它关注着人在空间的感受，以及人与空间的关系。
We did not simply and rudely move superficial traditional elements such as gray tiles and white walls into the space, although such designs can be seen everywhere in Chinese restaurants today. We tried to find direction in scale, layout and light of the space. it is the most essential thing, which focuses on the feeling and relationship between people and space.
我们希望客人在不同空间游走时，会有情绪的起伏。长长的廊桥到入口，是一段静心的旅程；截然相反，开阔的吧台在呈现着热闹的烟火气息：每一缕烟火升起，伴随黄油吱吱的声音，顾客享受着美拉德反应食物带来的味蕾满足，这些美妙瞬间，都是品牌与消费者的亲密接触的机会；布帘后的小空间属于前两者的中间状态，它既有克制和宁静，也有一窥繁华的欲望和冲动；室内的绿植景观作为颜值担当，它是良好的天然屏障，同时也增加了空间的层次和趣味。
We hope that people will have mood swings when they walk in different spaces. The long bridge to the entrance is a journey of meditation; on the contrary, the open bar presents a lively atmosphere: every wisp of fire rises, accompanied by the sound of butter creaking, customers enjoy tastebud satisfaction from Maillard reacted food, and these wonderful moments are opportunities for intimate contact between the brand and consumers; The small space behind the curtain belongs to the intermediate state between the former two. It not only has restraint and tranquility, but also has the desire and impulse to glimpse the bustling; the indoor green landscape is attractiveness of beauty, it is a good natural barrier, and it adds depth and interest to the space.
无压感的社交才是我们努力营造的理想状态。光线是一个传达空间温度，缓解社交恐惧、营造无压感氛围的绝佳解题方式。灯具是隐形的，只有光线流露。不同区域的光线也会有不一样的节奏，吧台如聚光灯下的舞台，是空间的焦点，它扮演着气氛组的角色; 其他区域的光线尽可能的暗淡柔和，往往只有餐桌显现。设计中也大量使用了纱帘的元素，它进一步弱化灯具带来的视觉刺激，而棉麻材质本身也在传递着清雅柔软的质感。
A stress-free social interaction is the ideal state we strive to create. Light is an excellent solution for conveying the warmth of space, alleviating social anxiety, and creating a stress-free atmosphere.The lamps are hidden, only light revealed. Light in different areas will have different rhythms. The bar is like a stage under the spotlight, which is the focus of the space and acts as atmosphere enlivener. The light in other areas is as dim and soft as possible, usually only the dining table appears. We used a lot of gauze elements, which further weaken the visual stimulation brought by the lamps, and the cotton linen material itself also conveys soft and elegant.
回归最初，品牌方的任务诉求背后，是希望建立一个有温度的品牌形象。我们认为一个好的商业设计是正确地建立品牌和消费者的连接，在关键的接触点上传达品牌的主张和态度。而哗众取宠的概念，其实无关紧要。
Going back to the beginning, behind the real needs of our client is to establish a warm brand image. We believe that a good commercial design is to correctly establish the connection between the brand and consumers, and convey the brand's proposition and attitude. Those grandstanding concept is not what we intend to.
项目名称：梅须里益田假日店｜无压感的川味铁板料理餐厅
项目类型：商业空间
设计方：MIST
公司网站：www.ateliermist.com
联系邮箱：info@ateliermist.com
项目设计：2022.08
完成年份：2022.11
设计团队：杨永华
项目地址：深圳益田假日广场三楼
建筑面积：375㎡
摄影版权：MIST
翻译：Judy
客户：葉外
材料：艺术涂料，水磨石，拉丝不锈钢, 胡桃木饰面 ，布艺
Project name:MERCI LEE in Yitian Holiday Plaza ｜An stress-free Sichuan-style teppanyaki restaurant
Project type:Commercial
Design:MIST
Website:www.ateliermist.com
Contact e-mail:info@ateliermist.com
Design year:2022.08
Completion Year:2022.11
Leader designer & Team:Yang Yonghua
Project location:3rd Floor of Yitian Holiday Plaza , Shenzhen
Gross built area:375 ㎡
Photo credit: MIST
Translator:Judy
Clients:MERCI LEE
Materials:Art Paint, Terrazzo, Brushed stainless steel, Walnut finishing , Fabric
